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Applied Imagination Alex F. Osborn

Applied Imagination

Alex F. Osborn

Published
ISBN : 9780898114805
Audio CD
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 About the Book 

This is the book that originated the term brainstorming. Osborn was an Madison Avenue advertising guy (mad man) who developed a method of group thinking that is still used today, basically unchanged. He also believed that creativity could beMoreThis is the book that originated the term brainstorming. Osborn was an Madison Avenue advertising guy (mad man) who developed a method of group thinking that is still used today, basically unchanged. He also believed that creativity could be taught.